Power Balance Bracelets have been popular among the athletes for over three years, but this is all about to change since the performance accessory is just a fake.
They have been advertising for a couple years that “the Performance Technology is designed to work with your body’s natural energy field – a favorite among elite athletes for whom balance, strength and flexibility are important. Power Balance is based on the idea of optimizing the body’s natural energy flow, similar to concepts behind many Eastern philosophies. The hologram in Power Balance is designed to resonate with and respond to, the natural energy field of the body,” quoted by Power Balance.
Now, the California Company had admitted to their lack of evidence supporting this claim of using the natural energies from the body. This was a result from coming to an agreement with the Australian Competition and Consumer Commission, as stated by the Associated Press.
The Power Balance Bracelets has been used among athletes such as Kobe Bryant, Shaquille O’Neal, and David Beckham. They all claimed the bracelet gave them the power as aforementioned, even though this is all scientifically incorrect.
The bracelet is kind of like a good luck charm, helping the athlete feel confident in their game play. I know when I use to play tennis tournaments; I would wear the same outfit I wore when I won over and over until I ran into a loss. It’s subconsciously in our minds that we need to carry out exactly the same process as we did the last game, since we were able to win.
The crazy part of all of this is that the athletes still wear the bracelet knowing that it was their own abilities that brought them their amazing scores. On top of it all, Power Balance had made over $35 million in just 2010. Can I just comment how unbelievable it is that they made that much money on silicon bracelets with no special powers?
Now they are not only selling silicon bracelets, but they have now started selling wristbands and pendants as well. By adding their limited edition line, which customizes college logos on their silicon bracelets, they are still selling their ‘magical’ bracelets.
After admitting to their claims of optimizing the body’s natural energies, they are expecting a decrease in sales for 2011. I have to say that the company deserves their loss since they had even brain washed the biggest buyers: the elite athletes.
If you are still wanting the Power Balance Bracelet for fashion, and still want to believe that the bracelet will work with your body’s natural energy for your next game, it is still on sale for $29.95 at most sport stores. But honestly, are they really worth it? Maybe you should make your own bracelet and pretend it’s a power bracelet. The same method, but a lot cheaper.
